You need to be on the first page of Google.
Ok, I not going to tell that being first on Google isn’t important because it is.
However, this is only the beginning.
After the Web Designers have bamboozled you with the importance of great SEO they will then move onto the “Design”. This will change depending on what new trick they have learned that week.
They will show you lots of flashing moving things and “deal of the week banners” and all this to grab the attention of your potential new customers, because apparently we only have a nano-second to keep them.
Guess what? I have already clicked on your site, you already have my attention.
Now you need to engage with me? Yes I need to know whether you site has all the answers I’m looking for but more importantly I would love your website to tell me something I didn’t think to ask!
PLEASE PLEASE remember most web designers are what they say on the tin, they are not marketing experts and will never fully understand your business. There is only one person who understands your business the most……..you. Make sure you have most of the input on your web design, you just need the designer to put it together.
Part of my research was assisted by Mr David Meerman Scott
No comments:
Post a Comment