Dont Take It So Personally

Are you married to your business?
Do you work every hour that’s available?
Does nobody else understand your pain?
Well, the good news is, you’re not alone.
The Bad news, this has a major impact on your decision making.
As business owner we don’t like negative comments from other when it comes to “our” company. However, some of these negative comments could assist in taking your little empire to the next level.

Mini Case study
It’s 1am your eyes are getting heavy, but you don’t care as you have just spent the last 5 hours on a great new piece of marketing material. This was all your idea, you even taught
yourself how the software works to design it, you pat yourself on the back and smile sweetly because you….love it!
7 am you jump out of bed ready to start the day again; you give yourself a little smile in the mirror because you know “marketing”
You can’t wait to show your friends, family and staff you new idea.
Now the exciting part, you wait, you wait a bit longer, anytime now these guys are going to tell me how great I am?........but they don’t.
In fact it’s worse; they don’t like it and have even the audacity to “criticise” it. 
“What do they know”, “what gives them the right to criticise me” “they didn’t sit up till 1am in the morning creating this”

STOP.

This is not “criticism”, this is what the clever ones call “feedback” or in the business world it’s sometime known as “market research”!
Don’t run your business autocratically, let it go and let people share their voice and more importantly……..
DON’T TAKE IS PERSONALY