“I’ve done it….yes, I finally work for myself”
Remember that feeling?
You may also remember the feeling of once being the best at what you do?
You were the best hairdresser, electrician, web designer or retail manager. You know you are that’s why you once said those magic oh so life changing words…….
“I could do this better than my boss”
You must have uttered those words once or at least something like it. You are the best at what you do and that’s why you are now doing it for yourself, and hey, so you should.
The problem most start-up businesses realize very early is that you might be the best hairdresser, electrician, web designer or retail manager, but you don’t know diddley squat about marketing!!
This is when it happens; this is when most start-ups make that first critical error,
“Let’s see what everyone else does, and copy them”.
If it works for them surely it will work for you, right?
Let me ask you a question,
When you sat down to write your first business plan whether it was a 10 page manuscript or on the back of a cigarette packet, did you mention that you would strive to be the same as everybody else?
That you would offer the same poor level of service as everyone else? That you would charge the same, look the same or even give yourself the same name?
Of course you didn’t (if you did then close your business today and go get a job).
You started your business because you knew you could do it better than the rest.
We wouldn’t want to be different would we? What if somebody notices!!!
Try to be a bit different but whatever you do, don’t do nothing and bury your head in the sand.
One result I can promise you is that you will always get NOTHING from doing NOTHING.
